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麗華西點 | 禮盒包裝設計 Nougat candy packaging design
Client_ 麗華西點 www.shop.li-hwa.com.tw
Graphic Design & Packaging Design_ Yi-Le Misha Lin
Photography_ Jimmy Chao C. CHAO Photography
January 2024
LYL Graphic design std. © All rights reserved.
Nougat Candy Packaging
麗華西點 | 禮盒包裝設計 Nougat candy packaging design 以四種口味素材為靈感，結合牛札糖形象，打造山水陵鑾的畫面；有機不規則邊緣的類手繪圖形Ｘ規則重複性的向量排列，衝撞傳統與更新的邊界，結合大塊面積印金效果，我們期待為麗華西點呈現出跨越世代客群的視覺，讓牛札禮盒不再只是年節長輩送禮的選擇，也能讓更多人享受牛札糖的美味與美麗。 Inspired by four different flavors, we aim to create an imagery of mountains and rivers interwoven with the aesthetic of nougat. By combining the organic, irregular edges of hand-drawn elements with the orderly repetition of vector patterns, we seek to challenge the boundaries between tradition and modernity. Incorporating large gold foil areas, we aspire to present a visual appeal for Li Hua Patisserie that transcends generational boundaries. Our goal is to make the nougat gift box not only a traditional choice for festive elder gifts but also an enjoyable treat for a broader audience, allowing more people to savor the beauty and deliciousness of nougat.
